MY BAD
I’ll hold my hand up and admit to writing for this OOH guide in years gone by on the latest trends around the world in OOH media.
From the advent of programmatic DOOH, to layering anonymised mobile data with OOH sites, to footfall and even eyeball tracking – I’ve heralded the influence of technology and its impact on OOH media.
What I’ve overlooked in this whole endeavour though, is that the beauty of outdoor media is in its very existence.
Big, bold, and dominating. As cities emptied out their people (and the animals took over) during the pandemic in 2020, we became so obsessed with the bottom of the funnel that we failed to realise that brands were
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