The year 2024 will be a turning point in the ever-changing field of digital marketing as companies and marketers prepare for a world without cookies. Data privacy is taking centre stage as news of data mining, user manipulation, and other scams become an everyday thing.
Cookies have been the foundation of online advertising for many years, allowing for effective targeting and customised ads.
However, the third-party cookie is eroding as user privacy concerns grow and regulations get more stringent.
Although there are unquestionably difficulties associated with this change, it also creates opportunities for creative solutions that put user privacy first and strengthen brand relationships
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