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posted on Apr. 15, 2025 at 8:40 amApr 15, 2025

Respawn revolution: Marketers, industry leaders ‘press play’ on gaming strategies

posted on Apr. 15, 2025 at 8:40 amApr 15, 2025

Campaign Middle East speaks to client-side marketers and agency leaders about adoption, segmentation, consumer insights and return on investment of integrated gaming strategies within the Middle East marketing landscape.

integrated gaming strategies within marketing

"Gaming offers a level of engagement that traditional media simply can’t replicate,” Kraft Heinz's Passant El-Ghanem says.

Gaming – once considered a fun attention-grabbing brand experience experiment – has now become an integral part of the media and marketing mix in the Middle East.
With a young and tech-savvy population, the Middle East is luring brands into virtual arenas by making the case for gaming as a highly immersive, interactive and engaging medium. This medium is creating avenues for seamless storytelling and personalised propositions to a community of individuals who want brands to come to them – rather than the other way around.
Campaign Middle East speaks to marketers – and leaders at agencies supporting them – about the adoption apex; consumer behaviour insights, psychographic data and

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Tags:adoption adoption curve Advertising Ahmed Abdel-Karim Hussein Ahmed Arafa Attention behaviour Brand loyalty Brand Recall brands Brent Koning Christ Probert Consumer behaviour consumer segmentation customer preferences customers Dentsu engagements gaming GroupM MENA immersive impressions integrated gaming strategies Interactive Kraft Heinz Mario Soufia marketing MasterCard Nissan Nissan KSA Passant El-Ghanem personalisatoin Publicis Groupe Middle East purchase intent purchase patterns Return on Investment ROI storytelling Vikrant Shetty Yum Yum Brands

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.