"Gaming offers a level of engagement that traditional media simply can’t replicate,” Kraft Heinz's Passant El-Ghanem says.Gaming – once considered a fun attention-grabbing brand experience experiment – has now become an integral part of the media and marketing mix in the Middle East.
With a young and tech-savvy population, the Middle East is luring brands into virtual arenas by making the case for gaming as a highly immersive, interactive and engaging medium. This medium is creating avenues for seamless storytelling and personalised propositions to a community of individuals who want brands to come to them – rather than the other way around.
Campaign Middle East speaks to marketers – and leaders at agencies supporting them – about the adoption apex; consumer behaviour insights, psychographic data and
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Tags:adoptionadoption curveAdvertisingAhmed Abdel-Karim HusseinAhmed ArafaAttentionbehaviourBrand loyaltyBrand RecallbrandsBrent KoningChrist ProbertConsumer behaviourconsumer segmentationcustomer preferencescustomersDentsuengagementsgamingGroupM MENAimmersiveimpressionsintegrated gaming strategiesInteractiveKraft HeinzMario SoufiamarketingMasterCardNissanNissan KSAPassant El-GhanempersonalisatoinPublicis Groupe Middle Eastpurchase intentpurchase patternsReturn on InvestmentROIstorytellingVikrant ShettyYumYum Brands
