Alexander Ponomarev, CEO at Syrve MENA, writes on the evolution of restaurant marketing through loyalty programmes in the region.
After the coronavirus pandemic, the F&B industry transformed customer engagement strategies, with loyalty programs emerging as a driving force in restaurant marketing, generating an annual 12-18 per cent incremental revenue growth compared to non-member revenues.
This shift represents a broader movement toward customer-centric approaches in the industry.
The Middle East and Africa (MENA) region, in particular, is at the forefront of this change. Projections indicate the loyalty prog
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
