Reprise Digital – regional digital marketing transformation experts in the Middle East and North Africa (MENA) and a group boasting 3,100 global digital marketing experts – has announced that it has been awarded Google Marketing Platform partner & reseller status.
This accreditation is awarded to digital marketing partners who demonstrate leading expertise and superior client engagement across all primary Google Marketing Platform (GMP) products, including Display and Video 360 (DV360), Search Ads 360 (SA360), Campaign Manager (CM) and Google Analytics (GA, GA4 & GA360).
Building on its partnership with Google, Reprise has strengthened its status within the digital advertising ecosystem as a Google marketing platform partner and reseller. This new status for Reprise Digital – combined with the group’s deep expertise across the stack and highly qualified digital resources – will help amplify clients’ business growth leveraging Google’s suite of products.
Furthermore, this most recent certification secures Reprise’s position as one of only a few local digital media agencies that has reseller status in the MENA region. This allows Reprise to support the ambitions of advertisers owning their own data and technology stack.
Reprise Digital and the MCN Group secured the certification by using the Google Suite and stretching the capabilities of products like Google Analytics, Campaign Manager and DV360 to resolve the complex business challenges clients face.
A select group of exemplary use cases were submitted to Google as project samples to demonstrate the group’s GMP expertise and service capabilities. Following an intensive review of the submissions, Reprise was accepted to the interview phase – which resulted in its admission to the partner programme.
“This is a highly welcomed change in the market. Media agencies achieving GMP sales partners status allows them to provide advanced data and tech solutions that will help accelerate the digital maturity of advertisers in the Middle East and North Africa.” – Walid Stephan – head of agencies – MENA.