While shopping for my 6-year-old niece, she asked for a Barbie doll, specifically a wheelchair limited edition one. The signature collection comes in a range of Vitiligo, plus-sized and curly-haired Barbie dolls.
That’s right, diversity is now key. Brands are moving in that direction, where you see models with Down syndrome (Gucci,) Nike Hijabi, Lego’s LGBTQ set, and Xbox adaptive controller for players with disabilities.
Why should this matter? Because brands are moving away from the perfect “Cookie Cutter” approaches in their marketing communication in their campaigns on social and digital.
All these brands listed above have gone beyond the traditional advertising, lik
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