Jonathan Hirasawa Ashton, Head of Marketing and Communications, KROHNE Middle East and Africa
2024 has been a transformative year for industrial marketing in the Middle East, showcasing the region’s rapid evolution as a global hub for innovation, sustainability, and strategic collaboration.
As businesses adapt to the dynamic industrial landscape, key lessons from this year point toward the factors driving success and positioning companies to thrive in 2025 and beyond.
Strategic relocations for competitive edge
The decision by many industrial companies to relocate to strategic hubs, like Expo City Dubai, has
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