Havas PR Middle East will now be named Red Havas Middle East. The rebrand signals the agency’s entry into the Red Havas’ global micro-network of ‘Merged Media’ agencies, which integrates earned, social and experiential capabilities with content at its heart. The move brings the Middle East team together with Red Havas offices across the US, Australia, Singapore, Vietnam, the Philippines, Indonesia, the UK, Italy, France and Germany.
How does Red Havas fit in with Havas’s existing structure?
Dana Tahir, general manager, Red Havas Middle East: We’re joining Red Havas at a time of great expansion for our agency. After onboarding key clients such as Adidas, Infinity des Lumieres
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