It’s hard to imagine, but Snap goes into 2021 with a positive and optimistic outlook. We’ve seen a clear trend emerge over the last 12 months, upon which this optimism is founded. Images, voice notes and videos help people stay close, much more so than text alone. Our investment in the camera has driven big growth in our community and in their engagement. Last year, on average, 88 per cent of Snapchatters across UAE, Kuwait and Saudi Arabia used AR Lens experiences every single day during Ramadan.
Video is an essential part of advertising and content-marketing strategies. Join our free Online Briefing on Video 2021: Future Trends and Effectiveness to learn how to do it even better.
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
