By Fahed Moubarak, Business Director KSA, DMS.
When the weather becomes unsettling, lighthouses shine bright to alert travellers and navigate them safely to shore. For the media industry, the storm has yet to subside, but rays of light are piercing through to offer numerous indications about where the digital media landscape is headed, the challenges brands are facing and the opportunities that await them in the MENA region in general, and in KSA in particular.
Behaviour shifts are no longer a surprise
Covid-19 has changed people’s lives in many ways, affecting how they work, learn, behave and communicate. The same can be said for their media consumption, which has skyrocketed in align
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