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Ramsey Naja: The ad industry collects delusions

In the pantheon of fascinating psychological disorders, the Cotard Delusion is one of the most bizarre you can imagine – and it is not even one of those hip and fashionable ones usually associated with music celebrities or dieting. The disease that Jules Cotard, a French neurologist, identified back in 1880, is simply a person’s belief that they are dead.

It gets worse, believe me. Beyond the actual morbid thought in itself, symptoms can include the conviction that you are decomposing or that your internal organs are either disappearing or being replaced.

Now the idea of self-negation or self-putrefaction even, is tragic in itself. Nobody would want to see a loved one acting like an


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