Ramsey Naja is CCO at JWT MEA
I am feeling uninspired today, which is not the state you want to be in when the deadline for your column is looming and your editor is developing a fascinating skin condition commonly associated with anxiety.
But hey, in the creative sphere, the lack of inspiration is a common ailment. So much so, in fact, that traffic managers the world over could tell the abovementioned editor a thing or two about how to deal with his developing eczema. Indeed, it is the very fleetingness of inspiration that makes creative jobs as exciting as they are stressful.
Interestingly, psychologists have attempted to dissect the whole concept of inspiration, with some studies going
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