On Wednesday 9th March, 2022, Twitter and Campaign Middle East kicked-off their exclusive four-part Spaces series on @TwitterMktgMENA. Focused on building an effective pre-Ramadan strategy, episode one of #RamadanTalks2022 welcomed Stephanie Terroir, Head of Twitter NEXT, MENA, who was joined by Shadi Elmourad, Digital and Social Media Director at Leo Burnett KSA, and Munir Y. Khoja, Managing Director of Branding, Marketing Communication and Sponsorships at Toyota ALJ. A deep dive into campaign strategy optimization, hosted by Campaign ME Senior Editor, Austyn Allison, the session guided listeners through the building blocks of Ramadan strategies.
The session highlighted the importanc
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