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Anup Oommen
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Ramadan 2025: What will consumers prioritise in terms of tech, TV and traditions?

Anup Oommen
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Family time remains a priority, CTV is overtaking linear TV, and culturally mindful omnichannel advertising is the need of the hour, consumers state in a a survey conducted by global advertising technology company The Trade Desk, in partnership with PA Consulting and Brainsights.

 

What do consumers think really matters during Ramadan and what should marketers focus on? 88 per cent of people in the UAE, Saudi Arabia and Egypt said that they will prioritise family time during Ramadan 2025, according to a survey conducted by global advertising technology company The Trade Desk, in partnership with PA Consulting and Brainsights.

The latest research indicates that the holy month of Ramadan is being viewed as a key cultural moment where technology and advertising meets family connections and traditions. 76 per cent of people surveyed said that they view technology as an integral part of Ramadan.

“Ramadan is a pivotal moment for brands to reach their audiences w


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Tags:AdvertisingBrainsightsbrandsConnected TVCTVculturally relevant campaignsEgyptfamily connectionsfamily timelinear TVmarketingomnichannelopportunitiesPA ConsultingRamadanSaudi ArabiatechnologyThe Trade DesktogethernesstraditionsUAE
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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