What do consumers think really matters during Ramadan and what should marketers focus on? 88 per cent of people in the UAE, Saudi Arabia and Egypt said that they will prioritise family time during Ramadan 2025, according to a survey conducted by global advertising technology company The Trade Desk, in partnership with PA Consulting and Brainsights.
The latest research indicates that the holy month of Ramadan is being viewed as a key cultural moment where technology and advertising meets family connections and traditions. 76 per cent of people surveyed said that they view technology as an integral part of Ramadan.
“Ramadan is a pivotal moment for brands to reach their audiences w
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