RAM Trucks has taken to the skies – briefly – to launch its latest performance vehicle with a bold and unexpected activation. In partnership with Publicis Middle East, the brand unveiled ‘RHO Airlines’, a creative stunt that turned the desert into a runway for what is being described as the world’s shortest flight, lasting just 1.2 seconds.
To bring the idea to life, RAM and Publicis built a fully immersive airport experience in the middle of the desert, complete with check-in counters, security, ground staff, air traffic control and cabin crew. The only thing missing was a plane. Instead, at the centre of the experience was the new RAM RHO 1500, a high-performance truck engineered
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