Publicis Groupe announced that Raja Trad, executive chairman Middle East & Turkey has decided to retire after over four decades with the Groupe in the region. He will step down from his role as of January 1st, 2022. Raja will, however, continue his association with Publicis Groupe in a new capacity as Senior Advisor to CEO Bassel Kakish. His extensive knowledge of the Middle East, track record of strategic thinking and experience building and leading one of the region’s great communication companies makes him an incredibly valuable advisor to the Groupe.
Raja Trad started his career with Leo Burnett in 1981 and rose to CEO MENA in 1991 before the agency became a fully owned subsidiary of
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