It takes something more than intelligence to act intelligently.”
When Fyodor Dostoevsky wrote those words in 1866 in his seminal Crime and Punishment, there was no big data, there were no complex marketing algorithms, performance-based marketing or artificial intelligence desperately crunching the numbers on each and every piece of work some poor, beleaguered creative offered up to the social media gods.
Cholera, dysentery and rampant syphilis notwithstanding, these were simpler times.
I’ve no doubt that the pages of this volume are littered with digital technologists singing the praises of our new robot overlords. You can’t throw a bronze Effie these days without hitting some marketeer gid
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
