Media agency Radix Media partnered with adtech company Smartifai to create a new campaign for shopping mall Burjuman.
Radix Media said, “In an era where consumer preferences veer towards digital experiences, maintaining relevance and engagement has become a daunting task for traditional brick-and-mortar establishments.”
Through the partnership, Radix Media and Smartifai aimed to adapt to the changing consumer landscape and attract the audience in new ways.
The ad technology first identified the target audience on the internet. Then campaigns were launched in high-impact ad formats such as in-screen and in-image ads to map users’ context and placed within the reading context of th
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