R/GA London announces it has partnered with the National Bank of Kuwait (NBK) on the launch of Weyay, the very first fully-digital bank in Kuwait.
Built from the ground up in just twelve months, Weyay is designed to serve the financial and lifestyle needs of young Kuwaitis. The new banking platform is part of NBK’s wider digital strategy to provide customers with cutting-edge technology and tools.
The ambition of Weyay was to build a world-class banking experience for young Kuwaitis. R/GA London collaborated with NBK’s team to create a modern, flexible, visual and verbal identity. The name Weyay (‘with me’) was selected to reflect NBK’s personalised approach to digita
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