Qatar Airways has kicked off a regional search for a media agency.
The Doha-based aviation giant is understood to have approached a number of media networks to pitch for the media planning and buying brief for the Middle East and North Africa.
There is no incumbent agency on the account as the duties are currently handled in-house from the Qatari national carrier’s offices in Dubai.
The airline’s marketing department has sent out the requests for proposal, but the process remains at an early stage. It is understood that the final rounds will be held by the end of the year.
Of the networks invited to pitch, it is understood that Carat MENA, Group M siblings BPG Maxus and MEC, an
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