DAZN, a sports entertainment platform with more than 300 million users, has entered into a strategic partnership with Pulse Media MENA as their exclusive media and advertising sales partner in the Middle East and North Africa.
“We are pleased to announce our partnership with Pulse Media as our exclusive media sales and advertising partner in MENA,” said Damian Smyth, VP Global Sales at DAZN.
This collaboration aims to enhance DAZN Group’s advertising capabilities and expand its reach across key markets in MENA.
“Pulse Media MENA’s deep understanding of the MENA sports media and digital landscape makes them an invaluable partner in enhancing our advertising offerings and extending our brand presence and relationships across MENA,” Smyth added.
Pulse Media MENA has said they will focus on optimising advertising strategies and monetising the DAZN’s digital streaming platform & social channels.
This includes developing tailored advertising packages, fostering partnerships with regional advertisers, and implementing innovative ad formats to maximise engagement and ROI for clients and consumers.
“For the first time, advertisers in MENA can leverage DAZN creative studios across content and production briefs, helping to bring innovation and expertise to tell the story of their brand through an expert sports content solutions team,” said Salika Mustafa, Founder & Director, at Pulse Media MENA.
“Club that with the broadcast sponsorship and addressable advertising solutions offered on DAZN, it’s a win-win for any client,” she added.
“Together, we aim to elevate the advertising experience for brands looking to connect with sports enthusiasts in key global markets and help to identify new strategic IP opportunities for DAZN in MENA.”
Pulse Media aims to work closely with DAZN central teams to offer advertisers comprehensive insights and innovative solutions, ensuring campaigns are optimised for effectiveness and ROI. The partnership will also explore opportunities for native advertising, branded content integrations, and sponsorship activations to enhance the viewer experience.
Mustafa added, “Within the DAZN Group portfolio is also a newly formed creative content arm that works with global federations and sports rights holders to create award-winning social first engagement through various content franchises and formats.”
