Puck has teamed up with Hasbro’s Monopoly brand to launch a Back-to-School (BTS) campaign called “Win Every Moment Together!”
Created in collaboration with FP7 McCann, the campaign highlights how families can bond over playful negotiations, particularly during the back-to-school season, when routines and responsibilities are top of mind for both parents and children.
Ivan Bormaister, Creative Director at FP7McCann Dubai, shared insights into the campaign’s concept: “The idea behind the campaign stems from how today’s children, equipped with information, are like young negotiators, striking deals during everyday family moments.”
“The Puck x Monopoly initiativ
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