Project Agora, one of the leading Media Technology company in EMEA, successfully launched the newest version of its Header Bidding solution for publishers, PA Bidding v3.
PA Bidding has been the cornerstone of Project Agora’s Media Technology platform for publishers, enabling them to increase competition and eCPM for their Display & Video inventory, while in parallel saving time and resources that can be utilized smartly otherwise. PA Bidding v3 significantly enhances publisher performance through:
Revenue Growth Boost reaching up to 50%, depending on the Publisher’s pre-existing set-up, largely due to higher bid density coming from a diverse set of local and international demand campa
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