UAE-based digital out-of-home (DOOH) tech company Hypermedia has launched its proprietary HMX pDOOH platform and has granted Publicis Media Middle East (ME) – part of Publicis Groupe Middle East – first access to leverage the platform’s capabilities and enhance campaign delivery for its client portfolio.
This indoor DOOH media technology empowers brands with better control over their campaigns through AI-driven targeting, real-time audience analytics, and smart signage integration.
The collaboration aims to deliver personalised, data-driven ad campaigns across Hypermedia’s DOOH network, starting with Dubai Metro’s transit hubs and expanding into key malls and hypermarkets across
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Tags:ad bookingAIArtificial Intelligenceaudience analyticsaudience measurementcampaign optimisationCampaignscontent management systemdata analyticsdigital advertisingDOOHdubai metroGDPR complianceHMXHypermediaindoor advertisingindoor digital advertisingindoor digital networkintegrationMazen Mrouehoptimising campaignsoutdoor advertisingpDOOHPhilip MattaPublicis MediaPublicis Media Middle EastRayan Hajjarsmart signagetargeting
