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posted on Nov. 01, 2024 at 1:25 pmNov 1, 2024

Publicis Media ME gets ‘first access’ to Hypermedia’s HMX pDOOH

posted on Nov. 01, 2024 at 1:25 pmNov 1, 2024

The HMX pDOOH platform integrates AI-powered real-time audience measurement, analytics, and smart signage integration to help advertisers deliver personalised, data-driven ad campaigns across Hypermedia’s digital network.

UAE-based digital out-of-home (DOOH) tech company Hypermedia has launched its proprietary HMX pDOOH platform and has granted Publicis Media Middle East (ME) – part of Publicis Groupe Middle East – first access to leverage the platform’s capabilities and enhance campaign delivery for its client portfolio.
This indoor DOOH media technology empowers brands with better control over their campaigns through AI-driven targeting, real-time audience analytics, and smart signage integration.
The collaboration aims to deliver personalised, data-driven ad campaigns across Hypermedia’s DOOH network, starting with Dubai Metro’s transit hubs and expanding into key malls and hypermarkets across

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Tags:ad booking AI Artificial Intelligence audience analytics audience measurement campaign optimisation Campaigns content management system data analytics digital advertising DOOH dubai metro GDPR compliance HMX Hypermedia indoor advertising indoor digital advertising indoor digital network integration Mazen Mroueh optimising campaigns outdoor advertising pDOOH Philip Matta Publicis Media Publicis Media Middle East Rayan Hajjar smart signage targeting

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.