By Arvind Hickman
Publicis Media has launched a programmatic marketplace that allows brands to reach underrepresented communities and advertise with inclusive publishers.
The Diverse & Inclusive Media Exchange (DIME) will be available to clients of media agencies Spark Foundry (where the service is managed), Zenith and Starcom.
It will offer advertisers two services programmatically through the Publicis Inventory Exchange (PIE). The first provides access to inventory from publishers that target underrepresented communities. Publicis Media is partnering with global diversity media network Brand Advance to help advertisers connect with more than 500 publishers that produce content for differ
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