King Faisal Specialist Hospital and Research Centre (KFSH&RC) has launched a new campaign bringing attention to the value of organ transplantation through a simple idea: we live on through what we give.
The 3-minute 44-second film campaign, titled Strangers, was brought to life by creative agencies Publicis Middle East and Deja Vu Dubai, with Deja Vu Dubai handling the production and post-production, BMRG Films handling the line production, Cold-Cutz handling the editing and Company 3 overseeing the colouring.
The Strangers campaign tells the stories of eight people whose lives were saved by a single organ donor. Without dramatic twists or overstatement, the film lets the idea speak f
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
