King Faisal Specialist Hospital and Research Centre (KFSH&RC) has launched a new campaign bringing attention to the value of organ transplantation through a simple idea: we live on through what we give.
The 3-minute 44-second film campaign, titled Strangers, was brought to life by creative agencies Publicis Middle East and Deja Vu Dubai, with Deja Vu Dubai handling the production and post-production, BMRG Films handling the line production, Cold-Cutz handling the editing and Company 3 overseeing the colouring.
The Strangers campaign tells the stories of eight people whose lives were saved by a single organ donor. Without dramatic twists or overstatement, the film lets the idea speak for itself, showing how one act can create a lasting legacy through others.
“Through this film, we’ve tried to create a purpose that people could relate to and truly feel,” said Muhannad Abdullah Kadi, Chief Corporate Communications & Marketing Officer, King Faisal Specialist Hospital & Research Centre.
“Organ donation and the subsequent transplantation aren’t just procedures – they contribute to continuation of life for others. The film reminds us that even when we are gone, we can still give the most meaningful gift there is: time, hope and a future to someone else,” Kadi added.
The campaign achieved a 98 per cent view-through rate, with viewers watching the full 3 minutes and 44 seconds, Publicis Middle East shared in a statement. It also reportedly generated 100 per cent positive sentiment in 23 markets that it reached. Viewers were also encouraged to register themselves as donors.
“We wanted to tell a story that makes people stop and think,” said Tahaab Rais, Chief Strategy Officer, Publicis Groupe Middle East & Turkey and the film’s director.
“There’s nothing more powerful than the idea that something of us can live on through others. And an organ donor can help impact upto 8 lives. That’s what we leaned into. The clues throughout the film allude to the transplant the people have benefitted from. And the response has shown that when the message is honest, people listen,” Rais added.
Through the Strangers film campaign, King Faisal Specialist Hospital & Research Centre intended to strengthen its voice in the field of transplantation, bringing attention not only to the science behind the procedures, but to the meaning behind them, as well.
CREDITS:
Creative agency: Publicis Middle East & Dejavu Dubai
Production Company: Dejavu Dubai
Line Production: BMRG FIlms
Post-Production: Dejavu Dubai
Editing: Cold-Cutz
Colouring: Company 3
Executive Producer: Manasvi Gosalia
Director: Tahaab Rais
Director of Photography: Marvin Schatz
Screenplay and story: Tahaab Rais
Producer: Hala El Amm
Head of Production: Kavya Iyer
Creative agency: Publicis Middle East
Chief Executive Officer: Bassel Kakish
Chief Strategy Officer: Tahaab Rais
Executive Creative Director: Aunindo Anoop Sen
Head of Production: Shereen Mostafa
Senior Producer: Joumana Haddad
Producer: Nicholas Balaa
1st AD – Guram Bakradze
2nd AD – Ilia Asitashvili, Marie Jatchvadze
Executive Producer – Levan Maghradze
Executive Producer – Tato Sulakvelidze
Production Manager – Irina Khvedelidze
Production Assistant – Oto Pavlenishvili
Production Designer – Tamo Chavchanidze
Art Director – Beka Sadagashvili
Costume Designer – Nino Injia
Make up and Hair – Teo Glonti
Make up and Hair – Madona Chanturia
Casting Director – Taso Okropiridze
Casting Support – Salome Chulukhadze
SFX – Guro Chikviladze
Gaffer – Goglika Khaindrava
1st AC – Manu Elijarashvili
2nd AC – Levan Zaridze
Editor – Neda Zag
Head of Post Production: Rafic Sawaya
Post Producer: Nadim Khoury
Senior Colorist: Steffan Perry
Coloring & Grading Senior Producer: Edwin Elkington
VFX: Pradosh Chandran
Actor: Elias Zayek
Supporting actor: Pavle
Supporting actor: Ani Imnadze
Supporting actor: Iskandar Sawaieer
Supporting actor: Bryson Wesley
Supporting actor: Giga Jishkariani
