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Publicis makes Maggi Oats Soup ‘the way it should be’


Publicis Middle East’s commercial for Nestlé’s Magggi invites viewers to escape from everyday reality and themselves into a world of culinary bliss.

The video explores the preparation of fresh, natural ingredients inside the kitchen of two homemakers, who show how the the recipe for oat soup has been passed down through generations, inspiring the creation of the brand’s two new flavours: Tomato Beef and Chicken.

The goal is to take people on a journey to discover oat soup as it should be.