Performics, a division of Publicis Groupe and a performance orchestrator providing cross-platform solutions to future-focused marketing challenges, has earned the Google Marketing Platform (GMP) partner and reseller status in the MENA region.
This distinction places Performics among a select group of agencies with the capability to offer clients direct access to Google’s suite of advanced marketing tools, empowering them with greater control, transparency, and flexibility in their digital campaigns.
“We’re thrilled to achieve the Google Marketing Platform Partner & Reseller status. It enables us to stay true to our promise of being a transformational partner to our clients, by empowering them with solutions that ensure they stay ahead in the rapidly evolving digital landscape,” said Pankaj Pagarani, Head of Data Sciences MENA at Publicis Groupe. “Our team’s commitment to excellence has been key in reaching this milestone, and we look forward to leveraging this partnership to deliver even greater value.”
Earning the GMP Partner status
Earning this status involved a comprehensive evaluation process by Google, where Performics demonstrated high levels of proficiency through team certifications, client success stories, and rigorous assessments.
The GMP Partner status is granted to agencies that exhibit exceptional expertise in leveraging Google’s marketing technologies, including Display & Video 360 (DV360), Search Ads 360 (SA360), Campaign Manager 360 (CM360), and Google Analytics (GA360 and GA4). The recognition exhibits Performics’ deep understanding and proficiency in utilising these platforms to drive measurable results for clients.
“Publicis has consistently demonstrated their dedication to empowering advertisers with Google’s cutting-edge technology. Performics achieving GMP Sales Partner status is a testament to their deep understanding of the Google Marketing Platform and their commitment to excellence. We are excited to partner with them in supporting MENA advertisers with their digital journey,” said Walid Stephan, Head of Agencies & Partners, MENA at Google.
Benefits for Performics clients
As one of the few agencies to achieve this status, Performics can now provide clients with greater control over their campaign data and settings, ensuring full ownership and visibility of their account assets and empowering more robust business intelligence, analysis, and reporting efforts.
Moreover, the flexibility offered by this status allows clients to collaborate with multiple agencies or partners simultaneously, ensuring smooth transitions without losing valuable historical data or disrupting ongoing campaigns.
As a reseller, Performics can now give clients more streamlined access to these powerful tools while further deepening its longstanding strategic partnership with Google.
