Maurice Lévy on the remuneration model and why agencies and clients must make a stand together. By Kate Magee
It’s the big mistake of our industry,” Maurice Lévy says passionately. “The earlier that we get out of this system, the better. It’s wrong for the advertisers and it’s wrong for us. It’s not giving us headroom to invest.”
The subject that has provoked this outburst is the thorny issue of how agencies get paid. In particular, the existing model of creative agencies being paid for their time rather than ideas.
Publicis Groupe’s chief executive was speaking with Campaign after the release of the company’s full-year results, which show that revenues in the UK f
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