Publicis Groupe unlocks AI approach to meet performance goals

Marketing, communications, and transformation network Publicis Groupe Middle East has partnered with Columbus Digital, an AI-powered executive leadership strategy execution platform and consultancy, to deliver a consultative, strategy-led approach enhanced by AI insights to drive business and marketing transformation.

Addressing a critical challenge faced by many organisations – executing large-scale strategies and meeting performance goals amidst transparency and alignment issues – this partnership leverages Columbus Digital’s smart platform. The collaboration is set to elevate clients’ transformation agendas and enhance organisational performance, efficiency, and business agility.

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