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posted on Sep. 12, 2024 at 12:03 pmSep 12, 2024

Publicis Groupe unlocks AI approach to meet performance goals

posted on Sep. 12, 2024 at 12:03 pmSep 12, 2024

Partnering with Columbus Digital's AI-driven smart platform, Publicis Groupe will address a critical challenge: Executing large-scale strategies and meeting performance goals amidst transparency and alignment issues.

Marketing, communications, and transformation network Publicis Groupe Middle East has partnered with Columbus Digital, an AI-powered executive leadership strategy execution platform and consultancy, to deliver a consultative, strategy-led approach enhanced by AI insights to drive business and marketing transformation.

Addressing a critical challenge faced by many organisations – executing large-scale strategies and meeting performance goals amidst transparency and alignment issues – this partnership leverages Columbus Digital’s smart platform. The collaboration is set to elevate clients’ transformation agendas and enhance organisational performance, efficiency, and business agility.

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Tags:agility AI alignment Artificial Intelligence Bassel Kakish CMOs Columbus Digital communications consultancy efficiency Insights Kat Gref marketing marketing transformation Performance performance goals Platform Publicis Groupe Publicis Groupe Middle East Publicis Groupe Middle East & Turkey Strategy transformation network transparency

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.