From left to right: Carla Serrano – global chief strategy officer of Publicis Groupe, Marco Venturelli and Agathe Bousquet – co-presidents of Publicis Worldwide and Gareth Goodall – chief executive of Publicis Groupe Canada and chairman of Leo North America.
Publicis Groupe is merging two of its key creative networks, Leo Burnett and Publicis Worldwide, into a unified network called Leo.
The new “creative constellation” will bring together 15,000 employees across 90 countries.
Leo combines the legacy of Leo Burnett, known for its human-centric, as opposed to AI-led creativity (Humankind), with Publicis Wor
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.