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Publicis Groupe unites Leo Burnett and Publicis Worldwide under new Leo network

Clients of Leo Burnett and Publicis Worldwide will not see changes to their existing teams or service structures in light of the overhaul.

From left to right: Carla Serrano – global chief strategy officer of Publicis Groupe, Marco Venturelli and Agathe Bousquet – co-presidents of Publicis Worldwide and Gareth Goodall – chief executive of Publicis Groupe Canada and chairman of Leo North America.

Publicis Groupe is merging two of its key creative networks, Leo Burnett and Publicis Worldwide, into a unified network called Leo.

The new “creative constellation” will bring together 15,000 employees across 90 countries.

Leo combines the legacy of Leo Burnett, known for its human-centric, as opposed to AI-led creativity (Humankind), with Publicis Wor


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