Campaign Middle East will be hosting its annual Campaign Saudi Briefing: Media and Marketing gathering key stakeholders across governmental entities, brands and agencies for a morning of networking and in-depth discussions at the Sheraton Riyadh Hotel and Towers in Riyadh on 16 October 2025.
This event is all about media and marketing, gathering more than more than 15 industry leaders from across the Kingdom to share exclusive insights on the nation’s evolving media and marketing ecosystem.
Specifically designed to resonate with current, top-of-mind pain points and gaps in the industry, the event’s agenda includes a mix of an insightful data-led keynote, a fireside chat and panels that bring together the best minds in the industry to discuss the Kingdom’s next chapter in media and marketing.
View the full agenda and list of speakers here
Topics to look forward to at the event includes:
- Why attention is the new currency in Saudi Arabia
- Insights on what marketers in Saudi Arabia should to convert visibility into value.
- Bridging media and marketing: Building collaborative pathways
- Discussions on the evolving role of agencies as cultural navigators, the importance of precise and insightful briefing and how seamless communication fosters creativity and drives results in a rapidly changing market.
- Beyond the algorithm: Crafting distinctly Saudi brand stories in the AI era
- Strategies on how to use AI not just for optimisation, but for differentiation in the media landscape
- Safeguarding brand trust in an unstable new world
- How brands in the region can stay vigilant and safeguard their marketing activities in this volatile landscape, while ensuring that their campaigns resonate authentically with local audiences and remain effective.
- From exposure to impact: The future of media measurement
- How brands are now directly connecting ad exposure on linear and connected TV channels to tangible business outcomes and how TV channels, armed with new data and technology, can provide unduplicated reach and higher active engagement.
- Yalla content: Building brands the Saudi way
- How brands are fuelling national pride, engaging youth mindsets, and redefining loyalty, all within the framework of Vision 2030 and Saudi’s transformation economy.
- The rise of new media: Capturing the attention of Saudi consumers
- The trends reshaping the media landscape in Saudi Arabia and how to empower local brands to stand out.
This is your sign to gain access to exclusive industry learnings, meet and network with C-level brand and agency marketers. Tickets are currently on sale at a discounted early bird rate. Get your pass to the Campaign Saudi Briefing: Media and Marketing now!
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