From left, Rob Rivenburgh, Global CEO of Mars United, and Arthur Sadoun, Publicis Groupe CEO
Publicis Groupe has acquired independent commerce marketing company Mars United Commerce for an undisclosed amount, with the aim of leveraging Mars’ proprietary technology and solutions to further scale and supercharge Publicis’ existing commerce capabilities.
Winning in commerce, by changing shopper behaviour to drive business results, is increasingly a core element of marketeers’ winning strategies. But activating in commerce has become increasingly complex, as brands must navigate a fragmented array of channels, media, t
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