Publicis Groupe has appointed Nadim Ghrayeb as business lead for Studio M, a part of Leo Burnett and the bespoke agency solution designed for McDonald’s GCC. Created with a start-up mindset, Studio M consolidates the Groupe’s capabilities into a seamless offering delivering end-to-end solutions for the brand.
In this role Ghrayeb will continue to elevate the brand’s position with the category while identifying new opportunities for growth under the Groupe’s Power of One model. A long-time resident in the GCC, Nadim has worked both agency and client side, giving him a unique perspective on driving client value.
“When I was approached to consider the role of business lead Studio
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