Publicis Groupe announced that Bassel Kakish is promoted as chief executive officer, Publicis Groupe Middle East & Turkey, with immediate effect.
He will continue to be based in Dubai and report to Raja Trad, executive chairman, Publicis Groupe Middle East & Turkey. In his new role, Bassel will now be responsible for over 2,100 talents across various disciplines and markets spanning technology, marketing, creative, media and PR professionals.
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The appointment will further strengthen and expand the Groupe’s offering in the marketplace to help clients win in a data-led, digital-first world throug
