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PR’s move from media relations to strategic business advising

POD Egypt's Mai Mohsen writes on how PR agencies are shifting from just being liaisons with the media and into business consultants.

Business meeting: Image by fauxels on Pexels.com

The modern PR agency has become an integral part of a client’s strategic framework, it’s no longer just about press releases and handling media inquiries – we’ve grown with the times and have developed the ability to blend traditional PR skills with advanced analytics, strategic planning, and a deep understanding of audience dynamics, firmly positioning PR as crucial allies in achieving business success today.

PR agencies have become increasingly involved in the development of the business, our role now extending beyond managing public perception, and expanding


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