Shauna Mahoney, Group Account Director, LIGHTBLUEI landed in the region in June 2024, moving from London to Dubai to take on a new challenge. Almost immediately, I found myself asking: what does it mean to be a woman in advertising here?
The answers weren’t straightforward. What I’ve discovered is a place of remarkable ambition, full of opportunity and momentum that is still negotiating the balance between tradition and progress. Some days I’m inspired by the power and presence of women I work alongside; other days, I walk into meetings where my outstretched hand is left hanging.
This isn’t a retrospective on how far we’ve come—I haven’t been here long enough to comment on the past. But in my time on the ground, I’ve noticed
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