Promofix partners with Criteo

Promofix, a full-service advertising and communication company and the digital arm of JGROUP, has signed an agreement with Criteo, a global technology company that aims to help brands, publishers, and retailers reach and monetise audiences through its commerce media platform. Promofix will be Criteo’s official business partner across Qatar, Kuwait, Bahrain, Lebanon, Jordan, and Iraq.

Alain David, chief digital officer at Promofix, said: “Developing strategies that connect brands to the right consumers at the right time has continuously helped us reach a vast global audience and empowered advertisers. This partnership with Criteo will help it target new customers across the GCC and MENA, granting advertisers access to the demographics shaping the path towards the future.”

Criteo aims to  help businesses boost online sales with acquisition and retargeting campaigns, working closely with them to unlock their potential with programmatic, retail media and app advertising. Its commerce media platform will grant Promofix access to different solutions to meet the unique needs of marketers and media owners.

Gosia Wajchert, managing director at Criteo Middle East and Africa, said: “This partnership combines Criteo’s Commerce Media Platform forte with Promofix’s supreme media connections and expertise in global platform resellers — a powerful combination for advertisers. Together with Promofix, we will bring retailers and commerce advertisers a media-buying experience in the open web that’s neutral and objective, helping them reach core audiences through first-party commerce data.”