It’s been a relatively good start for the region at Cannes, with the UAE’s ad agencies picking up 12 shortlists across the direct, promo & activation and PR categories yesterday.
During the first day of the weeklong festival, Y&R Dubai received five shortlists in direct for Land Rover’s ‘Edible desert survival guide’ and Gulf News’ ‘Headline news cup sleeve’, while TBWA\Raad’s fridge magnet for Red Tomato Pizza picked up nominations in direct and promo & activation. TBWA\Raad’s ‘House-hunter test drive’ for Nissan also received a nomination in promo & activation, as did Memac Ogilvy Dubai’s ‘Smallest Ikea store in the world’ and Y&R’s ‘Headline news cup sleeve’.
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