Advertising agencies once again dominate the media shortlist at Cannes, with no regional media agencies making the cut this morning.
With the Cannes Lions festival into its second day, the media, outdoor, press, mobile and creative effectiveness shortlists have been released, with a total of 10 regional campaigns being nominated in media. The Leo Burnett network has four in total, with TBWA\Raad grabbing two and Y&R Dubai, FP7, JWT Beirut and Impact BBDO one apiece. The shortlisted campaigns include Impact BBDO Beirut’s ‘Cheyef 7alak’ for LBCI, Leo Burnett Beirut’s ‘No Rights, No Women’, and JWT Beirut’s ‘Color your Christmas’ for Heineken.
In outdoor there are a total of 17 regional shortlists, the bulk of which (13) are for Y&R Dubai. Memac Ogilvy Dubai has three for Ikea, while DDB gets a solitary nod for its ‘Gift a life’ campaign for the Committee of Organ Donation in Lebanon. Surprisingly, there are only 13 shortlists in print – nine for Y&R Dubai and four for Leo Burnett Dubai.
In mobile, the region’s only representative is TBWA\Raad, which has two shortlisted entries courtesy of its fridge magnet for Red Tomato Pizza. There are no shortlisted entries in creative effectiveness.
The creative effectiveness, media, mobile and outdoor winners will be announced tomorrow. Press winners will be revealed on Wednesday.