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Project Agora brings new performance technology platform Realize to the region

With the launch of Realize, Project Agora moves beyond its native advertising legacy, offering advertisers AI-powered, data-led performance solutions across global and regional inventory.

Project Agora, a leader in delivering performance at scale for advertisers, and an expert in native advertising and the Open Web in the region, has recently announced a new focus beyond native advertising and launched the powerful new technology platform called Realize.

Project Agora has pioneered native advertising for more than a decade, driving success for advertisers on the Open Web, primarily in bottom of article placements. Now, Project Agora extends far beyond this legacy with the introduction of Realize, an industry-first platform that specialises in performance outcomes at scale beyond search and social.

Realize taps into vast, unique local and global data, performance AI, and an


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