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Campaign Middle East
العربية
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Shantelle Nagarajan
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Private View by VICE’s Tarek Khalil

Shantelle Nagarajan
posted on

This month's Private View by VICE's Tarek Khalil, who reviews Campaign's 'Work' picks from March.

Tarek KhalilTop middle: Tarek Khalil, Managing Director – MEA, VICE.

Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.

This review of our ‘Works’ from March is by Tarek Khalil, Managing Director – MEA, VICE.

RAKTDA: Not a Vacation … Our Vacation
RAKTDA brilliantly demonstrates that how you tell a story matters. Their take on the classic ‘this sucks/this rocks’ format delivers genuine charm and visual impact. The ‘Not a vacation/Our vacation’ payoff lands perfectly because they’ve earned it through truth rather than empty promises. It’s not reinventing the wheel of tourism marketing, but it showcases


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Tags:creativePrivate ViewTarek KhalilViceWork
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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