Jon Marchant, MENA Group President, Memac Ogilvy.Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.
This review of our ‘Works’ from January is by Jon Marchant, MENA Group President, Memac Ogilvy.
Sleepzone: In-Snore Coupons
The best sales promotions are both simple and playful and with “the louder you snore, the more you score,” Sleepzone is right on the money with a mechanic that is 100 per cent aligned to their brand. It makes for a thematic and humorous ecosystem of touchpoints – try the ‘Snore-o-meter’ to avail your ‘in-snore coupons’. The only let down is the film execution which, for such
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