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Shantelle Nagarajan
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Private View by Kuwait-based F&B marketer Nimet Akgul

Shantelle Nagarajan
posted on

Nimet Akgul, a Kuwait-based F&B Marketing Manager, shares her thoughts for Campaign Middle East's Private View in May.

Nimet AkgulPrivate View by Nimet Akgul.

Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.

This review of our ‘Works’ from April is by Nimet Akgul, a F&B Marketing Manager based in Kuwait.

A still from Visa’s Walla Visa.
VISA – Cash Walla Visa?
A wonderful case study for any marketing and communication professional; great insight met with a strong solution. I love it! How an everyday act for merchants became a solution for their pain point: the need for growth.
This tech-driven approach for brand activation shows how a symbiotic relationship can grow sustainable engagement and


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Tags:Nimet AkgulopinionPrivate ViewWork
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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