Premier Inn Middle East has launched its winter sports campaign in full force.
It started by sponsoring the winners of the Formula Ethara junior racing team this year.
The hotel brand helped a group of young entrepreneurs from Dubai’s Victory Heights primary school win with the design, building, marketing and testing of their miniature racing car.
Formula Ethara, a project learning programme led by organisers of Formula 1 Abu Dhabi Grand Prix and Yas Marina Circuit, educates youth on how businesses work.
The challenge allows participants to design a car, come up with a team identity and find sponsorships before presenting their business case and car concept to judges.
Premier
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