At the start of the last decade, radio was in its prime. It was people’s number one source of entertainment and news. Whether it was what they were listening to in the car on the way to work, in the office or supermarket or, of course, on the drive home, radio was a constant. However, with the rise of digital entertainment, cars now all come as standard with Bluetooth and auxiliary connectivity, and more and more people are embracing podcasts, internet and music apps. Does this mean radio faces an inevitable decline?
Counterintuitively, there still appears to be a huge audience around the globe that relies on FM radio. In the US alone, 272 million people still listen to radio (from a total population
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