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Predictions 2025: The year ahead for social media

Socialeyez’s Tarek Esper discusses a shift in connection and community with a focus on fostering genuine engagement and contributing to trust and partnership.

Socialeyez’s Tarek Esper discusses a shift in connection and community with a focus on fostering genuine engagement and contributing to trust and partnership.
In 2025, social media is no longer just a series of platforms – it’s a way of life. This year marks a turning point, not because of the rapid pace of change, but because of its depth. Platforms are becoming places where purpose, creativity and connection thrive, reshaping how we engage with the world. The focus has shifted toward forging connections that are both impactful and lasting, redefining how people and brands engage meaningfully.
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