Ravi Rao on the year ahead for startup innovation.
The Middle East’s startup ecosystem is experiencing unprecedented growth, driven by a surge in venture capital, government-backed initiatives and technological advancements. As Saudi Arabia and the UAE position themselves as global innovation hubs, the ripple effect on brand building and marketing strategies is profound.
The rapid adoption of artificial intelligence (AI), fintech solutions, sustainability-focused startups and first-party data strategies is redefining how businesses connect with consumers.
Several startups in the region and worldwide can help you do
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