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Predictions 2025: The year ahead for marketing innovation

Arabian Automobiles Company’s Nizar Maleab discusses marketing innovation with an AI edge in for the year ahead.

marketing innovationArabian Automobiles Company’s Nizar Malaeb discusses marketing innovation and the AI edge in 2025 with a specific focus on predictions, personalisation and performance.

Marketing innovation is undergoing a profound transformation. The rapid evolution of technology, particularly artificial intelligence, is fundamentally redefining the nature of engagement itself.
In this era of hyper-personalisation and predictive analytics, the mantra for success is clear: predict, personalise and perform.

Rise of personalisation and prediction
Gone are the days of one-size-fits-all marketing. With AI steering the way, brands now have the capability to shift from reactive strategies to proactive engagement, anticipating consumer needs and behaviours. This empowers companies to fine-tune product launches and adjust offers as and when.
One of AI’s most powerful applic


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