Arabian Automobiles Company’s Nizar Malaeb discusses marketing innovation and the AI edge in 2025 with a specific focus on predictions, personalisation and performance.Marketing innovation is undergoing a profound transformation. The rapid evolution of technology, particularly artificial intelligence, is fundamentally redefining the nature of engagement itself.
In this era of hyper-personalisation and predictive analytics, the mantra for success is clear: predict, personalise and perform.
Rise of personalisation and prediction
Gone are the days of one-size-fits-all marketing. With AI steering the way, brands now have the capability to shift from reactive strategies to proactive engagement, anticipating consumer needs and behaviours. This empowers companies to fine-tune product launches and adjust offers as and when.
One of AI’s most powerful applic
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