Cheil MEA’s Adeline Chew on the year ahead for experiential marketing.Experiential marketing isn’t just a buzzword; it’s a powerful way for brands to connect with their audience on a deeper level. It’s about creating meaningful interactions and memorable experiences that resonate long after the moment has passed.
As we look ahead to 2025, it’s essential to reflect on how this approach has transformed, especially in the Middle East, and why it remains incredibly relevant for brands and products today.
The Covid curveball
The Covid-19 pandemic turned the world upside down. For many brands, this period was a wake-up call, urging them to reassess how they connect with customers. Experiential marketing emerged as a beacon of hope and innovation, particular
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